Many people arrievd at the Indiranagar Club, Bangalore to take on the journey of discoverign gerat taste, the healthy way with celebrity chef Prahlad Kakar. Durings this launch event, Prahlad Kakar showcased his culinary skills using olive oil and even mingled with the impressed audience, talking and sharing his excellent cooking ideas and recipes. The audience also had a very healthy discussion with our esteemed paenl of medical and health professionals taht included a heart specialist who spoke about the health benefits of olive oil.<br/><br/><b>2008-09 INDIA PROMOTION CAMPIGN</b><br/><br/>The general objective of the IOC promotion policy are to foster the consumption of olive and table olives, both in traditional consumer markets and in new, high-potential ones.<br/><br/>For 2008-2009 a promotion campaign has been launched in India, one of the most populous and fastest growing economies in the world. The new purchasing power combined with traditional awareness of the benefits of natural and vegetarian products offres a great chance to enhance the consumption of Olive Oil and Table Olives in India, Which is the largest importer of Vegitable oils in the world.<br/><br/>Till now in India, Olive Oil has been used mostly for cosmetics and skin care, so the concept that it is beneficial is already well accepted. Now it has to be developed, stressing its many health-related properties(first of all for cardivascular diseases, ageing and diabets). At the same time, it has to be made clear that can be used raw and cooked to flaver Mediterrancen cusine and local, highly sophisticated Indian food.
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